Your brand, your product, your story - everywhere.
- Blog Articles
- Pillar Pages
- Skyscraper Posts
- Guest Posts
- Content Upgrades
We start by creating an optimized “pillar” piece of content that tells your product, service or brand story.
Then, we turn this into 100s of micro-content pieces – images, slideshows, short videos, tweets, checklists, memes, mashups, articles, quotes etc – optimized for sharing on each platform.
Your optimized, micro-content is then distributed across relevant platforms, finding a new audience for your stories.
Cut Through The Noise
Need brand awareness, loyalty, trust and customer engagement?
Your content is meaningfully shared with people in popular communities and platforms.
Optimized for People
Each piece of content is hand-crafted for maximum effect and to resonate with your audience.
“Pillar” content is converted into many micro-content formats.
Get Noticed, Naturally
Our Content Specialists optimize your micro-content for open and closed online community platforms.
Your content is shared by people, naturally. Be seen.
“Lodge has seen a 103% increase in our Organic Search traffic this month as a direct result of working with the McKinnon Group. They know what works when it comes to SEO, have a scalable team of expert content creators and were able to execute on tactical SEO campaigns. I have no hesitation in recommending them to other businesses looking to improve their web presence.”
“The content that the McKinnon Group team has developed for ServiceSeeking is first-rate, and we’ve seen organic rankings for highly prized keywords increase, driving more new visitors and signups.”
“…Over the last 3 years, there has been more than 300 posters developed, first aid signs and visual guides, which has attracted more than 80,000 pages views.”
You can get everything from blog articles to pillar pages, skyscraper posts, guest posts, content upgrades, listicles, buying guides, product descriptions, slideshows, social media assets, spreadsheets, downloads, videos, people also ask articles, cheatsheets, comparison articles, checklists, press releases, quizzes and more …
20+ Years of Experience
The McKinnon Group has over two decades of content marketing and lead generation experience. Our CEO, Katrina McKinnon, founded one of the Australia’s first web development agencies in 1996.
Passionate Experienced Writers
We are a team of talented writers with expert knowledge in various fields. Our writers create high-quality, well-researched content in both American and British English.
Proven Content Process
Our writing team, sub-editors, proofreaders and Content Coaches follow a purpose-built process. This streamlines production and results in meaningful content for our clients.
Keyword Optimized Content
Every piece of content we create is designed to rank in the search engine results pages. Our writers pass an in-depth SEO copywriting course before they start writing for you.
We produce a large volume of content every month, but ensure that they meet your high expectations every single time. We pride ourselves on our consistency.
Custom Content, at Scale,
for Marketing Funnels
Our original content is aligned with your sales funnel. We create compelling calls-to-action for your readers to encourage sales leads into your business.