Custom Content,
at Scale

We create custom content for your brand and then share it across the most popular online platforms where people can discover your products and services.

Your brand, your product, your story - everywhere.
  • Blog Articles
  • Pillar Pages
  • Skyscraper Posts
  • Guest Posts
  • Content Upgrades
  • Listicles

Your Brand, Your Product, Your Story – Everywhere.

We start by creating an optimized “pillar” piece of content that tells your product, service or brand story.

Then, we turn this into 100s of micro-content pieces – images, slideshows, short videos, tweets, checklists, memes, mashups, articles, quotes etc – optimized for sharing on each platform.

Your optimized, micro-content is then distributed across relevant platforms, finding a new audience for your stories.

Micro Content Pieces

Everything done for $1,995 USD

Cut Through The Noise

Need brand awareness, loyalty, trust and customer engagement?

Your content is meaningfully shared with people in popular communities and platforms.

Optimized for People

Each piece of content is hand-crafted for maximum effect and to resonate with your audience.

“Pillar” content is converted into many micro-content formats. 

Get Noticed, Naturally

Our Content Specialists optimize your micro-content for open and closed online community platforms.

Your content is shared by people, naturally. Be seen.


Here’s What Others Have to Say...

“Lodge has seen a 103% increase in our Organic Search traffic this month as a direct result of working with the McKinnon Group. They know what works when it comes to SEO, have a scalable team of expert content creators and were able to execute on tactical SEO campaigns. I have no hesitation in recommending them to other businesses looking to improve their web presence.”

Paul Napper

Head of Product & Experience, Lodge Technology

“The content that the McKinnon Group team has developed for ServiceSeeking is first-rate, and we’ve seen organic rankings for highly prized keywords increase, driving more new visitors and signups.”

Oliver Pennington


“…Over the last 3 years, there has been more than 300 posters developed, first aid signs and visual guides, which has attracted more than 80,000 pages views.”

Monique Welsh

National Business Manager, Alsco First Aid and Fresh & Clean Washroom

Custom Content Examples

We write and design hand-crafted, SEO-friendly content that engages your readers. View more examples

You can get everything from blog articles to pillar pages, skyscraper posts, guest posts, content upgrades, listicles, buying guides, product descriptions, slideshows, social media assets, spreadsheets, downloads, videos, people also ask articles, cheatsheets, comparison articles, checklists, press releases, quizzes and more …

All Content Creation Includes

  • 100% original and professionally-written content
  • Quality control by native English speakers
  • Proofreading, spelling and grammar checked
  • SEO focused keywords, meta title and descriptions
  • Published on your preferred CMS
  • Click-worthy headlines and SEO sub-headings
  • Keyword density optimization with SurferSEO
  • Authority outbound links & internal link curation
  • Plagiarism checks with Copyscape
  • Hand-selected free stock photos
  • Branded informational graphics & diagrams
  • Contextually relevant call-to-action (CTAs)
With over 20 years of online experience,

Our Custom Content Shop Has Produced

pieces of custom content and counting.

Why Choose McKinnon Group?

20+ Years of Experience

The McKinnon Group has over two decades of content marketing and lead generation experience. Our CEO, Katrina McKinnon, founded one of the Australia’s first web development agencies in 1996.

Passionate Experienced Writers

We are a team of talented writers with expert knowledge in various fields. Our writers create high-quality, well-researched content in both American and British English.

Proven Content Process

Our writing team, sub-editors, proofreaders and Content Coaches follow a purpose-built process. This streamlines production and results in meaningful content for our clients.

Keyword Optimized Content

Every piece of content we create is designed to rank in the search engine results pages. Our writers pass an in-depth SEO copywriting course before they start writing for you.

Consistent Quality,
On-Time Delivery

We produce a large volume of content every month, but ensure that they meet your high expectations every single time. We pride ourselves on our consistency.

Custom Content, at Scale,
for Marketing Funnels

Our original content is aligned with your sales funnel. We create compelling calls-to-action for your readers to encourage sales leads into your business.

Contact Us Today

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