Content Marketing

GOFAR: Improved Keyword Ranking in Google From 50th to 1st

Helping to power an award-winning business to top rankings for high converting keywords.
Google+ Pinterest LinkedIn Tumblr

Brief: GOFAR relied solely on Facebook advertising to gain new sales. They recognised the potential for another sales channel. Our brief was to help GOFAR create an organic traffic channel to complement their successful Facebook strategy.

Results: Improved search engine visibility from non-existent to top rankings for high converting keywords.

We love working with businesses like GOFAR. Why? Because we know exactly how to quickly add massive value. If you want to talk about how we can help your business, call or ping me on Skype.

Client: GOFAR is an award-winning telematics device and mobile app that empowers car owners with better data so they can make better decisions.


How We Did It

We publish high quality blog articles that target keyword phrases used by potential GOFAR customers.

Search Scenario Example: One of the car warning lights on your dashboard lights up. What does it mean and what do you have to do about it? Is it serious or just something that can wait a few days?

We answer those questions AND demonstrate how our client’s product helps solve the problem.

In another example, someone might be wondering which car logbook app is the best for tax reporting, and we provide an answer.

This screenshot shows the number of views in our first month of work (blue section) compared to the same time last year (grey).

The trajectory has remained the same, month after month.

GOFAR publishing views
Number of views in our first month of work (blue section) compared to the same time last year (grey).

Yes, that says a 1,000% increase in views compared to the same time last year.

Co-Promotion Opportunities

Reaching out to other organisations who can promote GOFAR to their audience is another tactic our team employs.

Example: Polaroid Australia, with a fanbase of 61,000 people, agreed to promote a GOFAR blog article related to Father’s Day gifts.

Polaroid promoted GOFAR on Facebook
Polaroid promoted GOFAR on Facebook.

Podcast Interviews

We reach out to podcasters in the tech and auto industries likely to be interested in the GOFAR Founder’s story.

These provide high quality backlinks as well as exposure to a targeted audience.

This method of promotion is extremely cost-effective  – and highly effective – compared to your standard paid advertising channels.

GOFAR interview with autoconverse.com
GOFAR interview with autoconverse.com

Search Engine Position Improvements

This screenshot was given to GOFAR on 7th September. It shows how we got GOFAR ranked in organic search results for an important keyword.

GOFAR Search engine rank position change
GOFAR Search engine rank position change

And the next screenshot, provided to GOFAR on 12th September, shows further significant improvement.

We’ve managed to win the #1 position for important keywords.

Next, we’ll work on moving the content into a Feature Snippet position for Google AU.

And we’ll repeat the strategy for the USA market – but with a slightly different keyword.

Further improvement to Google Search engine rank positioning
Further improvement to Google Search engine rank positioning

Do you want more website leads without increasing your ad spend? Call Katrina on or ping me on Skype to discuss how we can help your business.