Brief: GOFAR relied solely on Facebook advertising to gain new sales. They recognised the potential for another sales channel. Our brief was to help GOFAR create an organic traffic channel to complement their successful Facebook strategy.
Results: Improved search engine visibility from non-existent to top rankings for high converting keywords.
Client: GOFAR is an award-winning telematics device and mobile app that empowers car owners with better data so they can make better decisions.
How We Did It
We publish high quality blog articles that target keyword phrases used by potential GOFAR customers.
Search Scenario Example: One of the car warning lights on your dashboard lights up. What does it mean and what do you have to do about it? Is it serious or just something that can wait a few days?
We answer those questions AND demonstrate how our client’s product helps solve the problem.
In another example, someone might be wondering which car logbook app is the best for tax reporting, and we provide an answer.
This screenshot shows the number of views in our first month of work (blue section) compared to the same time last year (grey).
The trajectory has remained the same, month after month.
Yes, that says a 1,000% increase in views compared to the same time last year.
In March 2019, we hit the target set by the business for December 2019.
Reaching out to other organisations who can promote GOFAR to their audience is another tactic our team employs.
Example: Polaroid Australia, with a fanbase of 61,000 people, agreed to promote a GOFAR blog article related to Father’s Day gifts.
We reach out to podcasters in the tech and auto industries likely to be interested in the GOFAR Founder’s story.
These provide high quality backlinks as well as exposure to a targeted audience.
This method of promotion is extremely cost-effective – and highly effective – compared to your standard paid advertising channels.
Search Engine Position Improvements
This screenshot was given to GOFAR on 7th September. It shows how we got GOFAR ranked in organic search results for an important keyword.
And the next screenshot, provided to GOFAR on 12th September, shows further significant improvement.
We’ve managed to win the #1 position for important keywords.
Next, we’ll work on moving the content into a Feature Snippet position for Google AU.
And we’ll repeat the strategy for the USA market – but with a slightly different keyword.