Category: Growth Stories

Case Studies & Experiments in Content Marketing

From 1,000 to 97,000 Monthly Blog Visitors

We began creating content for the GOFAR blog in August 2018. Before we started, organic traffic was sitting at less than 1,141 visitors per month, growing by perhaps a handful of visitors each month.

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From Zero to Hero After Just 2 Months of Blog TLC

Within 2 months, we increased organic-driven sales by 55% and delivered a 1,919% ROI. (That is not a typo.)

ServiceSeeking.com.au is one of Australia’s leading comparison websites for homeowners and tradespeople.

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Prize Keyword Jumps from Oblivion to 1st Position

Our client used to rely solely on Facebook advertising to gain new sales. They recognised the potential for another growth channel.

Our brief was to help them create an organic traffic channel to complement their successful Facebook strategy.

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140k+ Blog Visitors for $0 Ad Spend

Workplace first aid is a hard topic to rank for on Google. Well-established household-names dominate the search results.

But as of December 2019, 140,000+ people have viewed and interacted with the first aid resource section on our client’s website with zero dollars spent on advertising.

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1,059% ROI from Blogging and Shareable Content

With our blog management service we produce 1,059% ROI per month for Alsco New Zealand.

The internal Alsco sales team convert approximately 30% of our online leads into brand-new customers. As a result, revenue derived from online sales for Alsco exceeded $1 million for January to October, 2018.

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Increased Traffic by 261% with ROI of 1,272%

Over 14 years we attracted and retained a small business audience for Alsco by growing the GreenRoom blog.

In this time we have increased visitors by 261% and revenue from content marketing has an ROI of 1,272% per month.

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4,811 Leads At Just 27 Cents Each

Brief: Build an email list of highly targeted potential customers at low cost.

​Results: We attracted 4,811 leads at 27 cents each via social media. Afterwards, 31% converted to becoming a student.

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