“The content that the McKinnon Group has developed for ServiceSeeking.com.au is first-rate, and we’ve seen organic rankings for highly prized keywords increase, driving more new visitors and signups.” – Oliver Pennington, Co-Founder
“Lodge has seen a 103% increase in our Organic Search traffic this month as a direct result of working with McKinnon Group. They know what works when it comes to SEO, have a scalable team of expert content creators and were able to execute on tactical SEO campaigns.” – Paul Napper, Head of Product & Experience, Lodge Technology
“McKinnon Group created 300+ posters, first aid signs and visual guides which has in turn attracted 100,000s of page views.” – Monique Welsh, National Business Manager, Alsco
Yes. For 20 years we have typically worked with SEOs, PPC agencies, Digital Agencies, CMOs, eCommerce stores and Enterprise. You can view some of our work in the EXAMPLES page.
Yes. You can certainly order a single piece of content to test us out. Keep in mind that we have a minimum order amount of $200.
Yes. We can publish to most modern CMS systems including WordPress, Hubspot, Shopify, Joomla and Magento.
We deeply understand content marketing, online marketing and sales funnels, but don't provide a marketing consulting service. However, your Account Manager can help you choose target keywords or topics based on your target customer.
No, we don’t offer a free trial as we always pay our writing team. But, we’re confident you’ll love the content we produce. If you're not 100% satisfied with the result, we offer a refund.
No. You can order content when you need it. However, discounts are offered for monthly retainers.
You can either give us the topics or target keywords. Or, we can suggest ideas for you. Topics are based on latent semantic indexing (LSI) keywords relevant to your business. We use Ahrefs for keyword discovery.
Extremely. In the past, our content has helped a client grow their blog from 800 to 97,000 monthly visitors. And, we've helped another client gain a 50% increase in sales traffic. But, your website always needs a well-defined sales funnel if the content is to perform a sales generating role.
20+ Years of Experience
The McKinnon Group has over two decades of content marketing and lead generation experience. Our CEO, Katrina McKinnon, founded one of the Australia’s first web development agencies in 1996.
Passionate Experienced Writers
We are a team of talented writers with expert knowledge in various fields. Our writers create high-quality, well-researched content in both American and British English.
Proven Content Process
Our writing team, sub-editors, proofreaders and Content Coaches follow a purpose-built process. This streamlines production and results in meaningful content for our clients.
Keyword Optimized Content
Every piece of content we create is designed to rank in the search engine results pages. All of our writers pass an in-depth, detailed SEO copywriting course before they start writing for our clients.
We produce a large amount of articles every month, but ensure that they meet your high expectations every single time. We pride ourselves on our consistency.
Custom Content, at Scale,
for Marketing Funnels
Our original content is perfectly aligned with your sales funnel. We create compelling calls-to-action for your readers to send organic sales leads into your business.