Content Marketing

How To Use Size Charts To Increase Website Traffic

How visual content marketing can help you get more long term organic traffic to your store
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In this video, Katrina McKinnon talks about the growing role of images in Search Engine Result Pages – or SERPs – and how you can use visual content marketing (images) to get customers to your website.

And by customers, we mean those who are pretty much ready to buy.

Here’s what we cover and what you’ll take away:

  1. 00:44 – What is visual content in marketing?
    1. How do well-known content marketing experts define it?
    2. And what don’t they go into that will really help you get more organic traffic?
  2. 02:22 – Why use images in content marketing?
    1. What sort of results are showing up at the top of SERPs today?
    2. Where do images sit in the SERPs alongside other features such as Related Questions?
  3. 04:25 – Examples of how images are used in SERP image packs
    1. How you can visually dominate the tops of SERPs using images.
    2. How do you tap into buyer intent through specific search queries?
    3. How can you grab coveted Featured Snippet or Knowledge Panel spots in SERPs?
  4. 09:38 – How we would help one example business improve their organic results
    1. How do you target the major SERP Features by using the right mix of images and text?
    2. How do you hijack the Related Questions in SERPs to grab even more opportunities?
    3. How do you boost your brand awareness using images in SERP Features?
  5. 13:24 – Summary: How you can easily produce content that exploits common search queries by bottom-of-funnel (ready to buy) customers
    1. How you can grab that top position in SERPs by using a combination of imagery and text.

How To Use Visual Content Marketing For Your Store

Applying a more strategic approach to using visual content in your store is definitely worth doing.

And it’s not rocket science.

Here’s an example tactic using size charts that you could emulate for your store.

Step 1: Find out what people at the bottom of your funnel are searching for (such as sarong size chart).

SERP for sarong size chart

Step 2: Collect a few examples of size charts that you can copy and even improve on.

Sarong size chart example

Sarong sizing examples

Step 3: Find a designer on Fiverr or other freelance marketplace and get them to redo the design using your branding and even useful imagery that demonstrates the product.

Fiverr graphic design page screenshot

Step 4: Experiment with a combination of images and text (and images that look like text to search engines) that offer a solution to the search query.

Women workwear sizing

Step 5: Upload the visual asset/s to your website in a contextually relevant way – ensure you optimise for SEO (alt tags, file name / size, etc) and link to a good page on your website that converts.

Image optimisation graphic

Step 6: Add Why Buy From Us content at the end of the page – It’s usually a high-traffic organic page and is an opportunity to tell people who you are.

Screenshot of How To Write A ‘Why Buy From Us’ Page That Sells More

Step 7: Benchmark the page’s performance prior to improving it and track its progress – refine, rinse, repeat.

Google Analytics traffic increase sample graph

What Visual Content Marketing Services Does McKinnon Group Provide?

Our team is intently focused on producing lots of high-quality content that attracts long term organic traffic to our clients’ websites.

Our clients rely on us to conceive, produce and measure massive amounts of visually-appealing content designed specifically to scale up the volume of leads flowing into their sales funnels.

Our proven approach creates lasting value for our clients.

Our results speak for themselves.

We recently helped one of Australia’s leading comparison websites increase its organic sales by 55% within two months.

And we consistently deliver ROI of more than 1,000% to our clients.

Get in touch with us today if you would like to talk about leveraging the power of content marketing for your business – without increasing your ad spend or hiring full-time content marketing specialists.

Chris Day
Author

I'm Chris Day, Principal at McKinnon Group and passionate about helping others learn to write for the web. I've worked in online marketing since the 90s and I'm always scouring the web for new and innovative ways businesses are building their brand online. From AI and machine learning to tried-and-true direct response methodologies, I am endlessly fascinated by the way the web creates a fusion of words, imagery and algorithms to map out our collective group mind. Find me on LinkedIn and Twitter.